The new marque " Gascon breed, Let yourself melt" now comes in complement of the red label " Gascon Beef" for a large range, interesting for the distributors as for the breeders with a consequent provision.

ARGUMENTS FOR THE DISTRIBUTORS

A recognized regional product, The breed message, the tenderness
Gascon breed Let yourself melt!, Naturally good! A visual attractive and recognized: the Gascon breed, the tender and tasty meat,

A large palette: All categories of animals: (of veal in the G.B.) Pure for adults (+36mois) or crosses on Gascon admitted for young (of male Charolais or Blonde) All ages prescribed (no max age), by choice of the distributor according to the prices

A simple Interior Regulation: of the breeders having good practices .Opened to the members of the Group Gascon (level minimum path (therefore qualified FBM breeders, good practices)
Announcements of the animals to fattening by the breeders and the demands by the distributors via extranet.
State of fattening noted on carcass in slaughterhouse (Normally, not over-fattening linked to delays).

Weight as demanded, according to the breed standard.
Gascon beef of more than 24 months, more than 300kg (to +500kg)
Cows, more than 240 kg, (in practice 300 to 400 kg, 340kg on average)
Calves, more than 90 kg,; JB all weights
EURO classification, finish 2 (cuts, SH), 3 or 4
Maturation meat for grill: 7 days minimum is required for a good tenderness

A good rapport between quality and price.
Grid price bound to raised regional quotation, announced on internet (for 3-4 months on animals of quality)
Strong implication of the groupings of producers

Followed internally, Group Gascon

Rights of use (involvement of the budget and generic communication): adherence to the Group Gascon (slaughterhouses, abatteurs, 200.Eu/yr, breeders according to levels, butchers or GMS if PLV: 100. Eu/year) + proportional contribution (controlled by abatteur)
From 0,08 Eu/kg on a sliding scale according to volumes (0.05 Eu.>10t)
In counterpart the abatteur or butcher benefits from the Promotion of the marque;

Generic Communication (Gascon breed) (Tie minimum/cohérence by colour, typo...). ·
The attestation of origin that follows every carcass (prompt use, if all criteria met) ·
Following of the Group Gascon (put at disposal and use of Extranet.) But not of official campaigns, reserved for Red Label,

Besides, are not provided to the distributors, that in case of formal adherence to the Group Gascon (100.Euros HT/yr) the elements of stationary PLV follow: 30 Pikes prices, 2 posters (50.Euroo HT), stop light.
Signs, racks, kakémono. communication in butcher shop according to direct costs reverberated to every retail outlet.

Breeders and distributors now have an interesting range to help market all types of Gascon animals, in a recognized, efficient and coherent image, better capable to be used progressively or in exclusive rights.

ARGUMENTS FOR THE BREEDERS

The marque " Gascon breed comes to complement the Red Label, to valorize all the animals of the exploitation, better than all coming.

The general quality of the Gascon breed is thus exploited.

The fatteners can use the marque, for the finished animals, outside delays of fattening

To valorize the animals to the minimum as well as the local level, better than the standard, in a collective organization, with a regular quality (finish, maturation)

To inform the consumer progressively to wed the customers on the origin and the Gascon breed.

Use the generic promotion of the Gascon breed by the Group Gascon.

The passage by the extranet tool will permit, in relation with the OP, to adjust the offer and the demand better. Many markets cannot be satisfied for want of a sufficient supply, even at a good price.

A simple Interior Regulation: of the breeders having good practices; Open to the members of the Group Gascon (level minimum path (therefore qualified FBM breeders, good practices)
Announcements of the animals for fattening by the breeders and the demands of the distributors (extranet)
Fat level noted on carcasse/abattoir (Normally, not over-fat bound to delays).